Standard Post with Image

How to become an influencer in 2019

By Saqib Dareshani

In the past, celebrities would endorse a product by appearing in the advertisements raving about it. However, their endorsements can look very fake and unreliable. Nowadays, people tend to trust experts more than celebrities. In social media, influencers are people who are experts in specific fields or industries. They often post on social media and other channels to showcase their knowledge and skills. Influencers create content that brings value to the audience. Because of their high-quality content and expertise, people often trust influencers more. If an influencer endorses a product or service, customers are more likely to make the purchase because they believe them.

Becoming an influencer is almost like being a celebrity, but even better. This is where you show the world that you are the master of a particular field. As a matter of fact, being an influencer can be very lucrative as well. For example, if you are an expert at dog ownership and often create compelling and informative content, people are most likely to trust you when it comes to reading about the canine topic. If you became a dog influencer and owned an e-commerce store that sells dog treats, you can place your store in your content. Your customers are more likely to read your content and click on the store to make a purchase. Once an audience is gained, you'd be able to make your own Clubify app and your followers will be even more connected with you. In their mind, they feel that if an influencer or expert like yourself uses the product, then most likely that product is something of high value.

If you are interested in becoming an influencer and building a loyal audience, just know that it takes a lot of hard work and dedication. Lucky for you, we have all the information that can help you through this rewarding journey. If you have the drive to be the master of a particular industry, then we have the tools for you to succeed.

Focus on one social media channel

The most common mistakes that people make when trying to become an influencer is focusing on too many social media channels at once. They would have their Facebook, LinkedIn, Instagram, Twitter, and any type of social media channels open and consistently post content there. This can be very exhausting and overwhelming. It’s best to pick one social media channel and focus your energy there. That way, you can spend time with your readers.

A successful influencer doesn’t just post content; he or she would interact with the audience and reply to their questions. You want to showcase your knowledge, and the best way to do that is to interact with a community of people. If you run multiple social media channels, it can be very difficult to keep up with your readers to have successful interactions. Plus, different channels have different ways of posting content. For example, Instagram relies heavily on pictures and images, whereas, LinkedIn prefers professional blog posting, and Twitter likes to keep things short, simple, and to the point. These social media channels require specific content, and creating content for all these channels can be a very daunting task. Therefore, why not focus your energy on one channel so you can provide quality and value to your readers.

How to become an influencer on Instagram

Instagram is the most successful channel for any individual who wants to become an influencer. If you love posting pictures, then this is the place to be. Here are some ideas to help you become an influencer on Instagram.

Choose a niche

The most crucial part of becoming an influencer is to choose the right niche. You want to talk about a niche that you are passionate and knowledgeable about. It’s best to stick to one specific niche so you can easily showcase that you are a specialist or an expert in that one subject.

Share your story

The most crucial part of becoming an influencer is to choose the right niche. You want to talk about a niche that you are passionate and knowledgeable about. It’s best to stick to one specific niche so you can easily showcase that you are a specialist or an expert in that one subject.

Research your competitors

Spying on your competitors is one of the best strategies to grow your network. It gives you exact details what they’re doing to keep their audience entertained. You’ll be able to spot their strategies for acquiring their customers. Here’s what to look for when researching your competitors on Instagram:

  • Are they running any promotions?
  • Who are they collaborating with?
  • What kind of content are they putting out?
  • Are they running automation campaigns?

World Record Egg Instagram Link and Post - Instagram’s most liked post
Standard Post with Image

The World Record Egg was an example of a viral story that promoted mental health awareness that became instagrams’ most liked post ever.

Hashtags

Hashtags play an important role in getting you likes and followers. People often type in specific keywords to look for a particular photo. When they type in that keyword, the Instagram search engine will zone in towards your hashtags so your readers can find your Instagram photos. You can download an App or software to generate a variety of hashtags to help you gain more views, likes, and followers.

Posting rate

Make sure to post as much as you can. The more you post, the more readers, followers, and likes you will get it. If you post once per week or once per month, you can easily lose your readers. A successful influencer is constantly churning out high-quality content. If you are not able to post every day, at least post 3-4 times a week. That way, you can keep your readers craving for more.

How to become an influencer on LinkedIn

LinkedIn channels are mostly for professionals who are interested in networking with other people. This is a valuable channel, especially if you are looking for a job or collaboration. Becoming an influencer on LinkedIn can be a very life-changing experience. Here are some strategies to help you along the way.

Professional profile

Your first step is to create a professional profile. This will entail going to a photographer to take an excellent and high-quality photo of yourself so you can post it on your LinkedIn. Then list all your experience, accomplishments, certificates, and education. That way, your reader would know your background information to show that you are a reliable source.

One example of a top LinkedIn influencer is Ryan Holmes
Standard Post with Image

Ryan is the CEO of HootSuite, a website that organizes and schedules your social media posts. He has a vast amount of knowledge when it comes to social media management and social media building. He is always sharing tips and interacting with his followers, which has helped him reach his influencer status.

Build followers

After building your profile information, it’s time to obtain followers. LinkedIn has features that allow you to import your email list to look for potential followers, or you can search for followers on their database. The more followers you add, the more viewers that you can get.

Build and Share content

After obtaining an adequate number of followers, you can start creating a high-quality blog or picture content. If you run out of ideas, you can even share content and articles from other sources.

Comment

If you see people commenting on your posts, make sure to interact with them to build momentum. You can also go to their LinkedIn account, and comment on their post as well. Make sure that your comments are high-quality and add value to the post; that way other people can come and reply and interact with you.

How to become an influencer on Twitter

Twitter is basically microblogging. This is where you create a short description of your content, and post it up for the readers. The most difficult part about Twitter is posting high-quality and concise content. Luckily, with a few strategies, you’ll be able to garnish millions of followers.

Good Tweets

If you aren’t going to tweet or post something, then it's best to keep it short and to the point. Make sure to create constant content and posts to keep your audience engaged. You can add some hashtags, but it may not be as valuable as Instagram, although it won’t hurt.

Follow

If you want to have some likes and followers, then it’s best to follow more people on a daily basis. This is especially true if it’s your first time using Twitter. Try to follow at least 100 to 200 people per day. The more followers you have, the more people will see your tweet. Plus, they can also share your post, therefore, spreading your content like wildfire.

Comment and reply

Interaction plays a huge role in becoming a social media influencer. Make sure to comment and reply to your followers on Twitter. That way, people can do the same for you. Plus, it shows that you care about your readers and that you value their opinion.

A top twitter influencer is Jeff Bullas
Standard Post with Image

Jeff knows everything when it comes to social media marketing and content marketing. He is posting constantly, which keeps his followers engaged.

  • Forbes listed him as a top influencer of Chief Marketing Officers.
  • He has generated over half a million twitter followers.
  • His work has helped many people find out how to bring more traffic to their content. Check out his website here.

How to become an influencer on Facebook

Facebook is the largest social platform out there. They have billions of users that are continually interacting with each other. It would be a shame to not harness the power of Facebook. That is why a lot of advertisements are constantly being made on Facebook to target a specific audience. If you are interested in becoming a Facebook influencer, you can either use your personal profile or create a fan page. The possibilities are endless, so experiment and give it a try.

Christiano Ronaldo is a great example of someone who has high engagement on Facebook. He is the most liked person on Facebook - with over 122.1 million likes.

Standard Post with Image
Join groups

The easiest way to obtain more followers is to join a variety of groups that you’re interested in. For example, if you want to be a fashion influencer, then it’s best to join fashion groups on Facebook. That way, you can interact with their community and members, and post content to get their attention. Eventually, you will be able to build your own community and your followers will be able to interact with you and each other.

Comment

When you are in a Facebook group, it’s important to comment and interact with the members. Plus, if you see that someone comments on your posts, make sure to acknowledge them and provide a valuable reply to their comment.

High-quality content

It’s important to post high-quality blogs, images, and videos. Don’t forget to add in some valuable hashtags to get people searching for you. The more you post, the more likes and followers you get. You want to keep your audience engaged, so it’s best to post something on a daily basis, but if you can’t, three times a week should be sufficient enough.

According to Buzzsumo, video content gets 59% more engagement than other content on Facebook. If you’re really considering going viral on Facebook then you’ll have to do what the best do and that’s video content.

Our recommended content ratio for Facebook

  • 80% Video Posts
  • 15% Image Posts
  • 5% Link Posts

Out of 100 posts on Facebook you should have 85 video posts, 15 image posts, and 5 link posts.

How to become an influencer on Snapchat

Snapchat has become a popular social media channel. It entails manipulating your selfies, so it looks better or funnier. It has also become a way for people to communicate and to have fun. This is an excellent place to be an expert, and we have all the juicy details for you.

Grow your followers

The first thing to do on Snapchat is to grow your followers. You can import your contact list onto Snapchat to add anyone you know that has the app. You can also go on other social media channels to garnish those followers. Some people use pay-per-click methods from Facebook to obtain more followers.

Entertain your followers

After you get the followers, then it’s time to entertain them. This will entail posting high-quality blogs, providing images, and live streams. In fact, live streams are very effective methods because it allows readers to see what you are doing at the moment.

Post rate

If you want to keep your followers entertained and have them share content, then it’s important to post daily. If you can’t, try to post 3 to 4 times per week, that way you won’t lose your followers.

DJ Khaled is one of the most followed people on Snapchat and it’s no wonder why. He is constantly posting updates throughout the day. He also tends to repeat certain tasks, which surprisingly keeps his followers engaged and laughing, instead of boring them. He has his key catch phrases and his own Snapchat filters that help with promoting himself at all times.

Standard Post with Image

Mistakes that people make when trying to become an influencer

  • Giving up too quickly when they don’t see results fast enough
  • Not understanding that it could take at least one year to see enough results in engagement
  • Not posting enough to keep followers engaged. There should be at least 4 posts a week, although daily is better.
  • Having poor-quality posts are likely to lose follower’s interest
  • Not picking a niche. It’s too difficult and confusing for your followers if your posts hit too many topics.
  • Not being knowledgeable in your chosen niche. You’ll be more likely to gain followers and their trust if you show how much you know on the topic. Followers will be also be more likely to share your posts if they know they can trust your content.

Conclusion

Becoming a social media influencer is a very rewarding experience. With this in mind, you’ll be able to showcase your knowledge and expertise to a particular field. You can post high-quality content daily, and interact with your readers to instill a sense of trust and reliability. That way, when it comes to purchasing a particular brand, they would trust your opinion about a product or service, and most likely make the purchase. After all, you are the master of that niche, and have the fountain of information that people need.